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1 – 1 of 1Tirong arap Tanui and Andrew S. Kitoi
Marketing is about the way in which an organization matches its own human, financial and physical resources to the wants of its customers. The Institute of Marketing defines…
Abstract
Marketing is about the way in which an organization matches its own human, financial and physical resources to the wants of its customers. The Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.